Website Audit Checklist for Nigerian Businesses

A website audit tells you what is broken, what is missing, and what to fix first before you spend more on ads or a full rebuild. For Nigerian businesses, audits should cover technical health, speed on mobile networks, on page relevance, and conversion paths. Use this checklist before you hire for website audits and optimization in Lagos.

Technical SEO basics

• Site indexed in Google Search Console without major exclusions
• XML sitemap submitted and updated after new pages launch
• Robots.txt not blocking important folders
• HTTPS active on every page with no mixed content warnings
• Canonical tags set correctly on duplicate or parameter URLs

Speed and mobile usability

Lagos users often browse on mobile data. Slow templates lose leads before SEO even matters.

• Core Web Vitals passing or improving on key templates
• Compressed images with sensible dimensions
• Minimal render blocking scripts on landing pages
• Readable font sizes and tap friendly buttons on phones

On page structure

• One clear H1 per page aligned to search intent
• Logical H2 and H3 hierarchy, not skipped levels
• Unique meta title and description per important URL
• Internal links from Home to services, blog, and Contact
• No empty service pages or placeholder lorem ipsum live in production

Content and intent

• Service pages explain who you help, what you deliver, and next step
• FAQ sections answer real objections, not filler
• Blog or resources support informational keywords without competing with service hubs
• Contact paths visible without hunting through menus

Conversion and tracking

• Forms submit successfully and send notifications
• Thank you or confirmation state exists after lead capture
• Google Analytics or GA4 installed with key events tracked
• Search Console linked to the same property

Local businesses in Nigeria

• Google Business Profile claimed and matches website NAP
• Location or service area mentioned clearly on contact pages
• Local proof such as reviews, projects, or case studies linked from site

What you should receive from an agency audit

A useful audit is not a generic PDF score. You should get a prioritized task list, estimated effort, and clear owners for each fix. At Bethelville, audits often precede SEO implementation or a redesign so budget goes to the right work.

FAQ

How long does an audit take?

Most small business sites take one to two weeks for a thorough review and report, depending on site size.

Can I audit my own site?

Yes for basics. An agency audit catches template level issues and prioritizes fixes you might miss.

Is an audit enough without ongoing SEO?

Sometimes, if your team implements the list. Competitive niches usually need monthly work after the foundation is fixed.